Joanne Schofield
AI-Driven B2B Go-to-Market Consultant
With 20+ years of experience in establishing and optimising go-to-market motions for B2B tech companies across APAC, I've built and refined lead funnels to consistently deliver YoY growth. In today's challenging economic climate, where growth is harder than ever to achieve, there still remains a significant opportunity: optimising your customer's pathway to purchase. By enhancing this pathway, we can achieve competitive advantage and ensure precious resources are optimised for future forward projects without necessarily increasing effort.
Our lens has a new filter, Artificial Intelligence. It promises so much but it's another realm we have to step into while straddling our core job.
The speed and proliferation of technologies is making this landscape a continuously moving one. I have gone deep on researching AI for B2B go-to-market processes to identify how it can be leveraged for efficiency and scale.
I help B2B marketing and sales professionals step into that next stage of evolution to integrate AI into their current strategy. Using a framework I have developed that helps teams navigate between AI noise and what makes sense for where you are at today and where you want to be in the future.
So Why 'AI JourneyFlow'?
The role of Go-to-market professionals is expansive, covering everything from brand awareness to customer retention. 'JourneyFlow' represents the critical path that your existing and future customers take to make informed buying decisions. It's about being there for them at every step—during their research, inquiries, and decision-making process—to ensure a mutually beneficial outcome for both them and your organisation.
A seamless, transparent, and frictionless customer experience is key to not only meeting customer expectations but also securing the right customers for your business. Throughout my career, I’ve witnessed significant inefficiencies in how organisations engage with the market—missed opportunities, wasted resources, and a lack of alignment with customer needs. The 'AI' in AI JourneyFlow elevates our ability to address these challenges by leveraging AI to create a better customer experience while optimising how we deliver it.
While there is no simple elixir for every business, I have built the AI JourneyFlow framework that brings to life the customer journey as we apply it to an organisation's lead funnel, to identify opportunities to optimise for scale and growth.
Mission
Empowering go-to-market leaders by educating and unlocking opportunities for funnel optimisation through the evolving capabilities of Generative AI.
Vision
To lead the adoption of AI capabilities for go-to-market leaders in B2B technology companies by educating and empowering them to create more efficient, data-driven, and customer-centric strategies.